The "new frugality" responsible for economic crisis?

The Wall Street Journal posted an article tagged "The New Frugality Worsens Downturn." The basic premise is that because of 2008's October surprise (i.e. the collapse of the financial sector, plunging stock market and the widespread destruction of wealth), American families, once the dynamo behind global economic growth, are beginning to save more, use credit less and live more within their means--leading to a sustained economic slump.

The author writes, "Americans, fresh off a decades-long buying spree, are finally saving more and spending less -- just as the economy needs their dollars the most." The assertions made by these kinds of statements is that the economy is sick and we need consumers to step up and do what they do best: go shopping. But this Bush-era argument is wearing thin in the days of post-Wall Street scandal. The fact is, Americans have been living far beyond their means for decades. Perhaps, just perhaps, after the illusions of wealth have all been dispelled and employment rates, car sales and stock quotes begin to reflect the reality that growth-at-all-costs is simply not sustainable, our expectations of what life is all about may also become more...reasonable. The GDP does not need to grow every quarter ad infinitum, the stock market does not owe you a 10% return on your investment each year, investment bankers do not need a 6-figure paycheck and nearly all Americans could and probably should make do with far less.

The "new frugality" is a harbinger of a society-wide adjustment of expectations. It is not a social malady, rather it is an opportunity for all of us to make conscious decisions about what kind of world we want to build on the ashes of outdated economic, ecological and social models--you know, the models that promoted the 60-hour work week, the 2-hour commute, over-scheduled kids, spouseless marriages, global warming, suburban sprawl, the collapse of innumerable species the growing gap between rich and poor, etc... No, the new propensity for families to save more and think more about what and how much they buy is an opening to a greener, more sane and sustainable future.